Looking back, it's easy to see how everything has worked toward this. I've been an entertainer, a carpenter, a waiter, an event producer, a stage manager, a writer, a scuba instructor, and I recently added husband and dad to that list.
I started my own company in 2012 called Dive Your Planet. We offer premium, private scuba training and travel. But I wanted more. I wanted to do more than dive. Over the years, I've learned the importance of balance, and honestly, it's a continual battle to achieve it. But when I've found balance, it's been the most fulfilling times of my life.
I came up with the motto "LIVE • DEEPER" for my dive company and quickly realized that I could, and want, to live deeper in every aspect of my life. So every 30 days, as a company, we crowd-fund for a new local cause. We offer fun perks and rewards for participating as opposed to just straight up asking for money. We offer a product, essentially, and the profits go to a good cause; small, local causes for whom $500-$1000 would mean a great deal. These products are unique, such as scuba training or gourmet tea parties or signed books and more.
I do these campaigns with no intention of profit for my company, DYP. We don't take an admin fee or a commission. We have the "at cost" expense of some of the products but all the profits go to the cause. One month, we supported a rehab center. Another month we funded a Jobs For Life training program. Each campaign is for a different cause, and each campaign has unique perks. We hope to build a relationship with our fan base where they tune in each month. They may not be interested in the cause that month, per say, but the perk might sound interesting so they buy it. Conversely, they may not be interested in the perks, but the cause is dear to them so they contribute for that reason. Either way, the causes benefit and we all get to live a little deeper. And every month, it's a new opportunity to grab their attention and hopefully their support.
So why did I start an Etsy store? Balance. An attempt to live deeper. And an opportunity to give back to my campaigns even more. I like to create. I create adventures underwater for my clients. I create opportunities for people to help local causes. And I create things out of metal and wood that feed my creative soul. It's a creative outlet for me, my customers get some unique handmade goods, and 10% of my Etsy profits go to my local charity campaigns. It's a win, win.
I hope you enjoy the products here. I will try to maintain an oceanic theme combined with a touch of rustic chic, but you never know what might cross my mind. Let me know if there's anything you'd like to see created for you. I always love a new challenge. Thanks for taking the time to read this!