As businesses explore how to capitalize on Twitter's new Vine App, Dive Your Planet, a small dive business based in Nashville, TN launches a 6 second loop with hidden prizes in the freeze frames.
FOR IMMEDIATE RELEASE:
PRLog (Press Release) - Feb. 6, 2013 - Dive Your Planet has taken 6 seconds of footage from a great white shark trip and hidden frames with prizes directing consumers to screen capture the prize entry, tweet the photo to DYP (@livedeeper) and wait for the winning announcements on February 10, 2013. Prizes include a $20 iTunes Giftcard, a DYP branded snapback hat, and $100 off DYP's Great White Shark Trip to Guadalupe Island in 2013.
"I've always been an early adopter of technology, and it's been fun figuring out how Vine's 6 second video loops could be utilized to engage customers," says Kevin Sage, owner of DYP. "I saw a brilliant Vine post with a Magic 6 Ball that you tapped to freeze and get a response. I immediately thought, 'Hey! DYP could offer prizes instead of fortunes.'"
DYP offers premium, private SCUBA training and adventure travel. They also crowd-fund via Indiegogo to raise funds for a new local cause every 30 days. Their mission is to "LIVE DEEPER," and they strive to do that 100 feet underwater AND in their community.
Details on DYP's Vine contest can be found at http://www.livedeeper.cc/vine-contest.html.